IGNITE Her® University

This is where you become an IGNITE Her® Guide.

Get certified in the system that works in every part of a woman's life — without having to become a Human Design expert.

Become an IGNITE Her® Guide
IGNITE Her® University

Help someone get the results they want in their life.

Whether you are building your business as an IGNITE Her® Guide, or you are using the IGNITE Her® system as one of the tools in your practice — helping someone get the results they want in their life, whether health, love, money, career or business — this system will be the fastest way to help your clients, your community, your sliver of humanity get there.

The University is where you get certified to use it with the women you serve — with deep business support alongside it.

Everything you get

Become an IGNITE Her® Guide.

You get certified as an IGNITE Her® Guide — built to finish in a day to a week.
To use with your clients
  • A done-for-you 12-month system to run with your clients
  • Unlimited personalized reports and workbooks
  • The Daily Frequency, every morning — free while you're licensed
  • AI bots you can share with your clients
  • No per-client or per-report fees
To support you
  • Business coaching — Tuesdays, including building your Substack
  • IGNITE Her® Frequencies session — Thursdays, applying the Frequencies with real clients
  • The simple business plan, plus the Substack Soapbox
  • The Julie bot now, and JUNO before the end of the year
The community of guides

Where you get support, get your questions answered, collaborate, and become part of each other's Substacks and collaborations — with events together, too.

$5,997first year, certification included · paid in full
Become an IGNITE Her® Guide

Want the whole picture first? Keep reading.

The square of life

One goal. One square. 90 days.

Every woman's next goal sits in one of four squares. She picks the one thing she wants clarity on or improvement in, and for 90 days that's where she focuses. Her NOW Goal® starts the process.

The square of life comes from Florence Scovel Shinn, The Game of Life and How to Play It (1925).

The formula

A formula for any result she wants.

There's a formula for any result a woman wants — and her design tells her who she has to become to create it. Be, do, have. We teach it in order, starting with the R.

1
R — The having

Her NOW Goal®, placed in one square of life for 90 days.

2
A³ — The doing

It's cubed because it's massive, consistent and persistent action. She usually already knows what the actions are.

3
(T + F) — The being

Who she has to become to do them — her patterns, her highest self, her highest potential. This is where the IGNITE Her® Frequencies live: Core Four, Profile, Superpowers, Type and Authority Architecture.

We can't outperform our self-image. Neither can our clients.

I did this live with Michele. She knew exactly what to do — she had resistance to what she already knew. I pulled up her design and went straight to it. It wasn't guessing.

The formula comes from the Bob Proctor lineage.

What everyone else is selling her

She already knows what to do.

Everyone else sells her the A — the doing. The diet sells the meal plan. The course sells the funnel. You can Google the A now, or ask AI for it.

Your clients usually already know what to do. They're stuck on who they're being.

The being is the part nobody else does. And it's the part that works in every area of her life.

Where the Frequencies come from

The I Ching is the source.

The IGNITE Her® Frequencies come from the I Ching. It's the 64. Human Design is built on it too — and the complexity of Human Design is what has made it so challenging to get a practical, immediate transformation. That is what we are doing here.

Over 3,000 years ago, Chinese scholars observed patterns in life, and the inevitable change that happens. Nothing stays the same. The I Ching is the Book of Changes — and it's either we are disintegrating or we are evolving.

Two kinds of lines, solid and broken — yin and yang — stacked six high. That gives you 64 possibilities. The 64 hexagrams. The 64 IGNITE Her® Frequencies.

Read from the bottom up

  1. 6Completion — you are embodying the wisdom.
  2. 5Sharing the message out into the world.
  3. 4Connecting and reaching other people.
  4. 3Trial and error.
  5. 2Seeing what comes naturally.
  6. 1The foundation. Find your footing.

A hexagram is not a thing. It's a movement. It's a living pattern. Every hexagram frequency is a dial — you can dial it up, or you can stay flat. Most of the world is staying flat.

The I Ching was never about labeling people. It was about revealing patterns of human behavior and of life, so you can see if a particular pattern is coming up in your life, preventing you from what you desire. And we have all 64.

The 64 ways of being — that is your to-do list. Because your being is the magnet.

It's my purpose to make the transformative value of the I Ching available to every woman in modern times. Regardless of your spiritual beliefs or your religious beliefs, it doesn't matter — because foundationally, this is about being a human.

The Frequencies in every square

It works in every part of her life.

The same system works in each square because it works on who she's being, not on the how-to. So you can use it with a client in any of them — inside whatever work you already do.

Love
Her R might be

A marriage that feels like a partnership again. A closer bond with her adult kids.

How the Frequencies help

She sees her own patterns and the other person's design, so she can respond instead of react.

“My husband also has a very strong personality, so I notice this dynamic in our relationship too. What I'm noticing now is that I'm getting much better at creating a pause… instead of immediately reacting, I can pause, come back to my boundaries and then choose how I actually want to respond.”— Adriana

Health
Her R might be

Energy, a body she trusts, rest without guilt.

How the Frequencies help

She learns how her design is built to work, so she stops forcing a routine made for someone else.

“What I realized is that I am best in movement, in the moment with people… Creating MOBILITY-RX… has given me a new and correct path for me.”— Terese

Wealth
Her R might be

A practice or income that fits her life. More abundance.

How the Frequencies help

She builds what fits her design instead of copying someone else's model.

“Today is my day one with my 6 month program, Project YOU… Five spots are taken and I feel GREAT about it. I am meant to create these really powerful relationships with my people and starting small is perfect.”— Jennifer

Perfect Self-Expression
Her R might be

Her purpose, her calling, what's next after the career.

How the Frequencies help

She names her gifts and the conditioning that's held her back.

“I feel more joy now than I have in decades, having a clear idea of what I wanna do who I wanna serve and how I want to help the beautiful women in my world… I just turned 67 and feel more youthful than ever.”— Brenda

The new era of life coaching

You don't have to be the expert in the room.

The old era was the guru — the master coach with this ninja capability to see the patterns someone couldn't see about themselves. Human Design can take three-plus years to become certified as an analyst in the official schools, and I've seen so many go down that deep rabbit hole and have really no idea how to bring it forward to help people.

The new era is that we are empowered as individuals to see and understand our own patterns. Women learning to self-coach, self-assess and self-transform.

The system is the session.

Keep doing what you do — coaching, mentoring, consulting, teaching, leading circles. This is the part your clients have been missing.

How it works

Let's get you certified.

1
Optional

Boot camp on your own design.

The IGNITE Her® Frequencies on your own design first. Open to every guide, required for none.

2
A day to a week

Certification.

One certification in two parts — the knowledge, then how to apply it with clients and members.

3
Out of the library, into the lab

The project.

You apply it with two people. Yourself and one other is fine.

4
Within weeks

The program in a box.

The Instant Workshop Kits become your ready-made 12-month program. A circle or one-on-one, in person or online.

Instant Workshop Kits

A done-for-you 12-month program to run with your clients.

The Instant Workshop Kits are a full year, in order. Each month comes with everything — the presentation for your client, her workbook, your facilitation guide, her reports, and AI and bot support.

Month 1
IGNITE Her® Frequencies 101
Month 2
The NOW Goal®
Month 3
Your Core Four
Month 4
Profile
Month 5
Superpowers
Month 6
Her Voice by Design
Month 7
The 20 Fears
Month 8
The Centers
Month 9
New Era Leader
Month 10
Chiron
Ready Oct 12
Month 11
Relationships
Ready Nov 2
Month 12
Authority Architecture
Ready Dec 1
In every month

Client presentation · client workbook · facilitation guide · client reports · AI and bot support

The IGNITE Her® System

A daily system you use with your clients.

Studying is so important. So I wanted to develop something that could be a daily system you are using with your clients — something she does every day, the way she already has a routine for her skin.

The IGNITE Her System box: 50 Not Finished, the IGNITE Her Frequencies Guidebook, My Daily Book of Becoming journal and the card decks
50 Not Finished® — the manifesto
The IGNITE Her® Frequencies GuidebookComing January
My Daily Book of Becoming — the journalEnd of November
The IGNITE Her® card decks

Plus the Daily Frequency in her ears every morning, her personalized reports, workbooks with resources and exercises, NOW Goal® cards, and custom GPTs you can share with her. And you — the human element.

The daily contemplative practice — one frequency a day
What is this frequency?
Where do I see it in my life?
What is its highest expression?
How can I consciously embody that today?

The goal is not to become a different person. The goal is to remember who you've always been, beneath the conditioning.

The Daily Frequency — the private podcast I record every morning on one of the 64 frequencies — is free for your clients, if you want to offer it, for as long as you're an IGNITE Her® Guide.

The business side

A simple business plan.

You don't have to become a social media expert or an influencer to get clients. You don't have to build a big business, either. We teach a simple business plan — Substack, OPA, Be Bingeable, and the Magic Sales Call, now built on the formula.

The Dream Client Journey
Attract. Enroll. Retain. Your dream clients, for life.
  1. 1
    Stranger
    Scroll to stop

    She's seeing your content or meeting you in person for the first time. Your One Promise hits home.

  2. 2
    Curious Prospect
    Hooked & hungry for more

    What she sees or hears is intriguing, and she wants to take the Irresistible Next Step.

  3. 3
    Interested Buyer
    Believes & buys

    Still a little uncertain, but she believes enough to book a Magic Sales Call or buy an Activation Offer.

  4. 4
    Raving Client
    Expectations exceeded

    She's working with you one-to-one or in a group — your Core Offer — and she's blown away by how you overdeliver.

  5. 5
    Superfan
    Lit up, locked in

    She's fully in your world, convicted with your mission, has major results and loves your community. She is a LIFER.

The simple business plan turns a stranger into a superfan — and we teach you every step of the way.

Your Substack — the whole thing

You get the Substack Soapbox, support building your Substack every Tuesday in business coaching, and the monthly Substack Review.

There is nothing more simple than how we teach getting clients.

Voices from the guides

What it looks like in real practices.

From a client of Therese — a corporate coach using the IGNITE Her® Frequencies
This experience has elevated my confidence in a way I haven't felt in years from any other intervention. You created a space where I could explore, reflect, and recognise parts of myself I'd lost sight of. I feel uplifted. I feel seen.
— Therese's client
University guide — a three-day retreat, then twice a month for three months
My heart is so full after my retreat this weekend. The last spot was claimed at quite literally the last possible moment. These women were so eager to dive into their designs that they requested we continue learning rather than do the creative projects I had planned.
— Heidi
University guide — sharing her gifts
This morning I woke up to two messages from friends that I have been sharing my gifts with more openly thanking me for our discussions and how their lives have changed.
— Monique
What you get as an IGNITE Her® Guide

One certification. One license. The whole system behind you.

For your clients
  • Unlimited personalized reports and workbooks — no per-client or per-report fees.
  • The done-for-you 12-month system — every Instant Workshop Kit.
  • Resources and exercises in her workbooks.
  • Custom GPTs you can share with your clients.
  • The Daily Frequency, free for your clients while you're licensed.
  • Journal, card decks and guidebook — for purchase by you or your clients.
For you
  • Your IGNITE Her® Guide certification — and the right to use the IGNITE Her® Frequencies and system with your clients.
  • Business coaching — Tuesdays, including building your Substack.
  • IGNITE Her® Frequencies session — Thursdays, applying the Frequencies with real clients.
  • The Substack Soapbox and the monthly Substack Review.
  • The simple business plan — Substack, OPA, Be Bingeable and the Magic Sales Call.
  • The Julie bot now — and JUNO, your AI companion for preparing sessions, before the end of the year.
The community of guides

This is where you get support, get your questions answered, collaborate, and become part of each other's Substacks and collaborations. We'll be doing events together, too. You are never building this alone.

The license

No nickel-and-diming.

Think about DISC, StrengthsFinder, Myers-Briggs, or any of these assessment tools you get certified in. Typically you have to pay for each report, or pay for each thing.

When I was with Bob Proctor, I had to pay $1,000 for every client I brought on to use the materials — licensing fees, reports, all of these things.

We're doing things very differently here. Your renewal is your license to keep using the system with your clients. A guide with ten clients pays the same as a guide with one.

IGNITE Her® University
$5,997
Your first year, certification included. Paid in full.
After your first year

$3,500 a year — your license to keep using all of the materials with your clients, the Daily Frequency for your clients, everything we bring out next, and the ongoing support.

One price. No discounts, ever. No one joins for less.

Become an IGNITE Her® Guide
Who it's for

Is the University for you?

It's for you if

You've felt this work change something in your own life and you want to bring it to other women. You may already coach, mentor, consult, teach or lead circles — or you're ready to start.

It's not for you if

You want this just for yourself. That's beautiful — and the Red Rebelle Room, our community where women study their own design with the Daily Frequency every morning, is your home for that.

Questions you might be holding
Do I need to know Human Design already?

No. You don't have to become a Human Design expert. The system is the session.

How long does certification take?

It's built to finish in a day to a week, not months. Then you complete a project applying it with two people — yourself and one other is fine.

What does a week look like?

Tuesdays are business coaching and support, including building your Substack. Thursdays are applying the Frequencies with real clients. Once a month there's a Substack Review.

Do I need to be in the Red Rebelle Room first?

No. You can come straight into the University. The Red Rebelle Room is our community for women studying their own design with the Daily Frequency. The University is where you get certified to use it with your clients — and where you get deep business support, which does not exist in the Room: business coaching every Tuesday, the simple business plan, the Substack Soapbox and the monthly Substack Review.

Do I have to be on social media to get clients?

No. You don't have to become a social media expert or an influencer. We teach a simple business plan built on Substack — and you get the Substack Soapbox plus support building it every Tuesday.

Does this only work for business clients?

No. It works in every square of life — health, wealth, love and perfect self-expression — because it works on who she's being. It fits whatever you already do.

What happens after the first year?

You renew at $3,500 a year. It's your license to keep using the system with your clients — no paying per report, no paying per client.

Julie Ciardi at her desk in front of the formula
Who's inviting you in

I'm Julie.

It's not about the how. It's about the who — who do I need to be?

I knew from very, very early on that I was not in the right place. I was not doing what I was meant to do. For 25 years I did everything the blueprint said — the MBA, Global Vice President of Marketing and Sales at IBM, three kids, the house, the bonuses, the stock. And I knew my soul was meant to have her own business.

On a four-hour flight from New York to Dallas, I read another woman's story and thought, if she can do this, I can do this. By the time the plane landed, the decision was made. I went home to my husband with a spreadsheet, and we sold our house so I could leave.

It didn't work right away. I went about two years without paying myself, and my marriage nearly didn't make it. My marriage probably taught me more about myself than even growing a business — the only way I was going to love my husband unconditionally was if I could see him. My entire family changed because I did this work on me.

Then I spent seven years creating for my clients versus creating for the market. Every one of them helped shape the IGNITE Her® system. Today it's a multimillion-dollar company and a community of women in more than 30 countries, and I still record the Daily Frequency every weekday morning.

“Confidence comes when you're doing the thing. You actually just need courage to start.”

  • Former Global VP of Marketing & Sales, IBM
  • Bestselling author of 50 Not Finished®
  • Creator of the IGNITE Her® Frequencies
  • As seen in GOSS & FREQ magazines
A note from Julie

We have developed an extremely effective self-coaching, self-training, self-transformation tool — to help your clients achieve massive, life-altering results in all areas of life.

Your legacy work awaits.

Come become an IGNITE Her® Guide.

— Julie