IGNITE HER® UNIVERSITY

WE DON'T CREATE BUSINESS BUILDERS. WE CREATE MOVEMENT MAKERS.

This is the room you stay in.

For the woman who is done building someone else's business — ready for the legacy work she actually came here for. With the women who finally get it.

Join IGNITE Her® University Doors close Tuesday, May 12

The Real Moment You're In

You spent the week with us.

You met your Frequencies. You met your tribe. You watched the Simple Business Plan come together in real time. You finally exhaled.

And now you are sitting with the question we always knew was coming:

What happens when the room closes?

This page is the answer.

The Invitation

It is not another program you'll never finish.

IGNITE Her® University is a year inside the room you just spent the week in. With the women you just met. Building the simple, sovereign, six-figure business you actually came here for — together.

The market is drowning in content. What it is starving for is somewhere to actually do the work, with women who get it, with the tools and the AI and the live support to make it real.

AI can fake the content. It cannot fake the room.

That is what you are saying yes to.

What you're stepping out of.

The performance. The tech maze. The 40-hour weeks chasing someone else's playbook for someone else's business.

What you're stepping into.

One platform. One offer. One audience. The right five hours, not forty wrong ones. Legacy work that fuels you instead of work that hollows you out.

The proof we mean it.

This is not a launch. It is a long table.

Most coaching programs are built to extract maximum dollars per member, then watch you churn. We are built the other way around. We would rather keep you for years than squeeze you for one — and the way we run this room reflects that, every week.

What This Room Is For

The room to.

The room to get clear on your movement — aligned to your Divine Design, not someone else's blueprint.
The room to radically simplify your marketing and sales — so your week is finally spent on the work itself, with the clients who actually need you.
The room to put AI to work for your movement — not to perform on it, not to fear it, but to use it as the fuel that frees your time for the work only you can do.
The room to build your Substack — the platform that finally rewards your voice instead of punishing it.
The room to immerse yourself in the IGNITE Her® Frequencies — the new-era tool you will use on yourself first and your clients next, with the certification and the done-for-you assets to make it real.
The room to be with women near or over 50 in a true mastermind — a harmony of rebelles, not another feed of strangers.

This is the room where you stop performing as someone else's version of a coach — and become what you actually are. A Red Rebelle. A movement maker. A torchbearer for the women coming after you.

What's Inside

The Four Pillars of IGNITE Her® University.

Three pillars that build the business. One that holds the tribe together.

PILLAR ONE

The Simple Business Plan

The plan you've been almost-executing for years. Built for the right five hours of your week — not the wrong forty.

Simple Business Plan Bot + Manual
Weekly business coaching + Action Tracker
Co-working Miracle Hours + virtual rolodex
$6K in a Day Workshop — without social media
Tuesday Live Calls with Dana, your accountability partner

PILLAR TWO

Substack School (the Red Rebelles)

Be paid. Be heard. Be seen on Substack.

The Six Figure Substack System — a one-day intensive: pillars, paid tiers, podcasting, weekly content plan
Substack Bot + Guides
Personal brand reinvention built on Authority of One
Wednesday Live Calls with Julie

PILLAR THREE

IGNITE Her® Frequencies

The operating system. For yourself first. For your clients next.

Authority of One LIVE — included
Foundational certification — get certified to use the Frequencies in your own work
Advanced certification: New Era Leader, Midlife Clarity (the Chiron certification)
Instant Workshop Kits — ready to deliver to your clients
Juno — your AI avatar, trained on the entire IGNITE Her® body of work
Your own Claude project, loaded with your Soapbox + Authority of One
Thursday Live Calls with Tracie

PILLAR FOUR

The Tribe of Red Rebelles

The reason you stay.

Designed to Tribe — the curriculum and the modeling
Masterminding + Networking Sessions (new for this cohort)
The synarchy — the room where your real work actually happens, in person and virtual

Plus the things that hold it all together.

BOOT CAMP KICKOFF

A pre-summer onboarding sprint that lands every new member on the same page — same plan, same language, same tools — before the season begins. Nobody gets dropped into the deep end alone.

LIVE SUPPORT — NOT MORE CONTENT

This is the place for integration and implementation. Three live calls every week. Real humans. Real eyes on your work. Real movement.

AI THAT WORKS FOR YOU

Juno — your AI avatar, trained on every report, every framework, every word of the IGNITE Her® body of work. So you can work through your own material in real time, and your certified clients can do the same.

The Bonus Stack

Plus the bonus stack.

Six guest experts. Three stacks. Built so the women you'll be standing next to inside IHU come from every angle of the work — thought leadership, community, and Substack.

Thought Leadership

So your voice goes further than your feed.

Sara Connell — Write Your Book. It is simpler than you think.
Brooke Shelton — The AI Masterclass. How to use AI as a solopreneur to maximize your time and your value.

Community Building

Because the room is the moat.

Melissa Bauknight — Networking in the New Era.
Dagmar Khan — Facilitation. Learn how to host the rooms inside the rooms you're building.

Substack

Be heard. Be seen. Be paid.

Christina Jandali — Building profitable, meaningful collaborations on Substack.
Noemi — Designing your welcome page on Substack to convert subscribers with clarity.

Pay-in-Full Bonus

Pay in full and save $1,200 on the year. Plus three new IGNITE Her® card decks shipped to your door — yours, just cover shipping.

Why There Is Nothing Else Like This

There is nothing else like this.

Most coaching programs hand you a framework and wish you luck. We hand you the framework, the AI trained on it, the certification to use it, and the access to put my tools directly into your clients' hands. So when you walk into a session with one of your women, you are not just sharing what you learned. You are facilitating with the same body of work that built this room.

Most business coaching programs create business builders. We create movement makers.

Is This You?

Is this you?

YES — that's me.

I'm done performing on social media. I want to be findable as who I actually am.
I'm tired of tech overwhelm. I want one platform, one offer, one audience.
I'm done with someone else's playbook. I'm ready to build my own.
I know I'm the one getting in my own way. I want a container that won't let me hide.
I want legacy work that fuels me. Not an empire I never wanted.

NOT YET — keep looking.

I'm here for hacks, hustle, or scale-to-seven-figures-in-30-days.
I want a guru. I want to be told what to think.
I'd rather build my brand on a feed I don't own.
I want to consume more content alone.

If the first list is you — your seat is open.

After so many years — decades — of riding a roller coaster in this industry, trying to get my message out there effectively, spending more money, chasing my tail, having a million disparate pieces all floating around with no clear, streamlined, aligned process and NOT being aligned to the social media content creator energy — I finally believe I CAN bring my mission to the world. Julie's passion, clarity and transparency are a priceless gift. I am finally EXHALING… and getting to work with clarity.

— Jen

I have been so confused from other people's teachings and them trying to force me into a cookie cutter design that never worked. I have felt like a failure for so long and not able to understand why I couldn't make anything work no matter how hard I tried. I was ready to give up and quit when Julie popped up on my news feed. I was blown away. There is no way to put a price on what Julie does for others.

— Sharon

IGNITE HER® UNIVERSITY

$5,997 for the year

or 6 monthly payments of $1,200

Pay in full and save $1,200 — plus 3 IGNITE Her® card decks shipped to your door.

Why the price is what it is.

I do not run a high-ticket coaching business. I run a mission. I am trying to put torches in the hands of as many midlife women as possible — and create the movement makers who will pass the torch to the women coming after them.

One $6K client pays for the year. Two $3K clients pay for the year. Everything after that is what you came here for.

The price is the invitation. Pick up the torch.

Join IGNITE Her® University

Doors close Tuesday, May 12.

A note from Julie

If you came through the week with us, you already know the answer. You felt the room. You felt your own frequency come back online. You felt what it is to be a Red Rebelle in a room of Red Rebelles. You felt what it's like to do the work that fuels you — instead of the work that hollows you out. You don't need me to convince you. You just need me to hold the door open.

It's open. Walk through.

— Julie

Questions you might be holding

Is this for me if I already have a business and clients?

Yes — and you're who this is built for. You'll spend most of your time inside the Frequencies, the certification path, and the Substack pillar — building the simpler, more aligned version of what you've already created. The Tribe is where the women doing what you do actually are.

And if I don't have a business yet?

Yes — and this is the right place to start because you'll learn it the new way from day one. No empire-building habits to dismantle later. The Boot Camp Kickoff lands you on the same page as everyone else before the season begins.

How much time will this take each week?

There are three live calls — one Tuesday, one Wednesday, one Thursday. Show up to the ones that pull you in that week. Skip the ones that don't. Replay everything. The work is yours; we don't make you sit in a Zoom for 12 hours a week to feel like you're getting your money's worth.