WORKSHOP REPLAY + STEP-BY-STEP GUIDE ยท WATCH IT THE MINUTE YOU JOIN
Substack Without the Visibility Game
How I built a daily sales system on Substack โ without chasing notes, virality, or the Instagram hamster wheel.
For nine years, my email, podcast, website, and Instagram all lived on separate islands. Unless I was in a launch, I wasn't making money.
On Substack it finally all connected. In an 11-day micro launch, 113 women joined our paid tiers, and almost none of them came from the Substack app. Then I ran the same play again, on screen, so you could watch it happen twice. The full workshop, the step-by-step guide, and the exact prompt I used to pull every number are waiting in your library right now.
Instant access. Your $79 unlocks this workshop, the printable guide, Substack 101, the Podcast Playbook, the Julie Bots, and every Substack training inside the Soapbox for the full year.
You came to Substack to get off the hamster wheel.
And then it started to feel like Instagram all over again. Post more notes. Get discovered. Wait to be seen.
I'm watching so many women bring the exact same game over from Instagram โ and it leads to the same place. Crickets. I had almost 20,000 followers on Instagram and made $0 there.
I'm not playing that game on Substack. Here's what I'm doing instead:
- Using Substack as my publishing platform and business hub โ podcast, email, website, checkout pages, and community, all in one place.
- Creating intentional, long-form content โ written, audio, and video โ with offers baked in.
- Building my list and nurturing it, with real humans on my team following up.
And my people don't have to be on the Substack app for any of it to work.
$79 for the full year. The replay and the guide are in your library the minute you join.
What I walk you through in the workshop
1
From islands to one system
How I stopped stitching together email, podcast, website, and social โ and made Substack the one place my whole business runs.
2
The micro launch, step by step
How I structured the 11 days โ what I published, where the offers lived โ without going live constantly or trying to go viral.
3
Where the women came from
Nearly three out of four were already on my list. 82% did not come through the Substack app, the site, or Notes. Every number, on screen, from two launches.
I'm showing you the how, and it's not what most people are teaching on Substack.
Walk away with a simple micro launch you can run on your own list, and a printed guide to run it from.
Your $79 also unlocks every Substack training in the Soapbox: getting started on Substack, podcasting on Substack, Architect Your Substack Using Your Human Design, the monthly Substack Reviews, and every new workshop for the next 12 months. All of it, the minute you join.
What's waiting in your library
1
The full workshop replay.
Recorded live on October 7, 2026. Every step of the micro launch, the data from both launches, and the pitch I made at the end, so you see how the whole thing closes.
2
The Micro Launch, step by step. Printable.
The 12 steps in four movements, with a checkbox for each, the eleven-day calendar the way I ran it, and a worksheet to sketch your own. Print it and run your launch from the kitchen table.
3
The prompt that built my data sheet.
I didn't pull one number by hand. I connected Substack to Claude and asked. The exact prompt is in the guide: change the dates and your tier names, and it builds your two-page data sheet, so you measure your launch the way I measured mine.
4
The real data, on slides.
Where every woman came from, how long she'd been on my list, which single post did the heavy lifting, and what the ads did. September and October, side by side.
5
Architect Your Substack Using Your Human Design.
The full workshop replay. Your design shapes how your buyers move, some need nurture, some go straight to paid, so you build the way you're designed to.
6
The monthly Substack Review.
Live every month. Bring your data sheet and we put your launch on the screen next to mine. Every past Review is in the library too.
All of it is in your library the minute you join the Soapbox. $79 for the full year.
The post that proved my point.
One post in the micro launch โ a podcast and an article, together โ got about half the views of my usual posts. I almost didn't think twice about it.
That one post brought in 44 of the 113 women. And 92% of what it earned came from email. Only 1% came from the Substack app or notes.
It was never about being seen more. It was about serving the women already on my list.
I'm Julie Ciardi โ midlife mentor, author of 50 Not Finishedยฎ, founder of IGNITE Herยฎ, and former Global VP of Marketing at IBM. I'm a data girl, and this data has me geeking out.
No date to wait for. It's in your library now.
Join the Soapbox, open the library, press play. The replay, the printable guide, and the prompt are all there. Watch it tonight and sketch your first micro launch before the weekend.
$79 for the full year. Instant access. Plus everything below.
P.S. The workshop is just the beginning.
When you join the Soapbox, you also walk into everything already waiting in the library:
- Substack 101 โ the replay and workbook to set up your Substack the right way from day one.
- Getting started as a thought leader โ how to use Substack to build your movement, not just a newsletter.
- The Substack Podcast Playbook โ how I create and host my podcast right inside Substack.
- Architect Your Substack Using Your Human Design โ the full workshop replay, so you build your publication the way you're designed to.
- The Julie Bots โ my AI assistants, trained on how I teach, to help you find your voice and build your Soapbox.
- The Substack Soapbox System โ how I bring my convictions, my design, and Substack together.
- Paid tier strategy โ the system I use to turn free readers into paid subscribers, and paid subscribers into clients.
- Monthly Substack Reviews โ I go through real publications live, every month, with every replay saved.
- The New Era Leader Workshop โ plus every new live workshop for the next 12 months.
All of it for $79 for the full year. xo, Julie